Using POS Displays

No-one can deny that starting your own business is exciting, but we also know that a large percentage of small businesses fail within their first year. In some countries the failure rate is as high as 90 per cent, but this is of no surprise to those familiar with the small business industry.

When starting a business such as opening a shop, there are a lot of things that need to be considered, the main one being how you will make your business stand out from the rest.

The retail industry is extremely competitive and one aspect often overlooked is the importance of good visual presentation in stores. Retail display equipment comes in all shapes and sizes, but point of sale displays are a great way of grabbing a customer's attention.

If you ensure your display is eye catching you are more likely to sell. Research has shown there is a direct correlation between how quickly a product is seen and how likely to it to be bought. The most contributory factor to making something eye catching is colour. Colour counts.

You may pick a beautifully designed display, but if it is not coloured boldly, it is unlikely to catch a customers eye. Make sure your display is coloured in a way that makes it stand out. If you are able to catch the customer's eye as soon as they walk through the door, you are already half way to your sale.

Where you place your display is also an important factor, where possible, put your display as close to eye level as possible. It may seem obvious, but make sure you place your POS display in the most crowded area of your store. Floor displays are the most common type used, as they can be placed on the main shop floor and around the till.

Thomas Gilbert is a freelance author who has vast knowledge in point of sale displays and retail display. For more information on shop display he suggests you to visit: http://www.discountdisplays-express.co.uk/

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